Launching the BloomFinder Project

Today I’m excited to officially launch BloomFinder, a new citizen-science project aimed at tracking the blooms of wildflowers using photographs on social media platforms like Flickr and Instagram. Why BloomFinder? For decades, scientists have used the seasonal timing of events like flowering to track the impacts of climate change. As these impacts accelerate, it’s becoming more and more important to understand where changes in climate are having the most severe impacts on ecosystems.